The Implications of Location and Price on The Success of Rice Sales Business in Mangunrejo Village Wonosobo District

Authors

  • Toto Tatit Taruma Universitas Pandanaran
  • Sinta Petri Lestari Universitas Pandanaran
  • Dewi Fatmawari Universitas Pandanaran
  • Tety RP Universitas Pandanaran

Keywords:

price, Business

Abstract

This study aims to analyse the influence of location and price on the success of rice sales business in mangunrejo village, wonosobo. rice is a staple food for most indonesians to meet national consumption needs. as a strategic commodity, rice not only plays a role as a food ingredient, but also has significant business dimension. the prospects for developing the rice sector in indonesia are quite promising. in addition, good post harvest management and targeted marketing strategies can increase farmers motivation to manage method and analyzed using multiple regression. the data used are primary data obtained by filling out a questionnaire, the study population refers to MSME in mangunrejo village, wonosobo, totalling 98 MSME using a purposive sampling technique. the results showed that the location variable had a positive and significant effect on business success. price had a positive and significant effect on business success.

Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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