The Influence of Human Resource Competency and Financial Literacy on Business Performance Among Private University Students in the Special Region of Yogyakarta

Authors

  • Muhammad Rosyid Ridho Universitas Amikom Yogyakarta
  • Yusuf Amri Amrullah Universitas Amikom Yogyakarta

Keywords:

Human resources; Financial Literacy; business performance

Abstract

In the era of globalization and increasingly intense business competition, the role of entrepreneurs in enhancing productivity and performance is crucial. Human resources are the most valuable asset of a company, as competent employees are essential for business success and the achievement of organizational goals. Similarly, low financial literacy among business owners can lead to various problems, such as difficulties in managing debt, handling loans, and planning for the future of the business. Financial literacy plays a vital role in business development, as a well-run business requires sound financial management. This study aims to examine the influence of human resource competence and entrepreneurial financial literacy on the business performance of students at private universities in Yogyakarta. The research employs a quantitative approach, using multiple linear regression analysis to identify the factors affecting human resource competence and financial literacy in student-run businesses. The sampling technique used in this study is purposive sampling. Primary data was collected through questionnaires using a Likert scale, with responses from 86 participants. The population of this study consists of university students in the Special Region of Yogyakarta who own or operate businesses. This research provides evidence regarding the impact of human resource competence and financial literacy on the performance of student-run businesses.

Published

2025-07-15

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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