Business Development Strategy of Dewi Media Lestari to Become a Holding Company

Authors

  • Suyatmi Suyatmi Universitas Amikom Yogyakarta
  • Dwi Lestari Universitas Amikom Yogyakarta
  • Muhammad Mariko Universitas Amikom Yogyakarta

Keywords:

Promotional goods, business development strategy, business model canvas

Abstract

Promotional products are an industry with sustained demand from both government and private institutions. Promotional media play a crucial role in building public awareness of a brand, ensuring that promotional messages are effectively communicated. Dewi Media Lestari is a company specializing in promotional products, focusing on the B2B and B2G markets, with the core value of "growing and helping others grow." This study aims to analyze business development strategies by considering four key aspects: Human Resources (HR), Production & Operations, Sales & Marketing, and Finance. In marketing, the company implements the 7P marketing mix strategy. In production, supply chain efficiency and equipment management are top priorities. From a financial perspective, the company needs to assess its financial readiness. Additionally, Dewi Media Lestari utilizes the Business Model Canvas to facilitate strategic planning and implementation, ensuring sustainable business growth.

Published

2025-07-12

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

  1. Copyright & Usage – Authors retain copyright for their submitted works but grant the APSKI International Conference permission to publish, distribute, and archive their papers in the official conference proceedings.
  2. Open Access Policy – All published materials will be made available under an open-access framework, ensuring free and unrestricted access for researchers, students, and professionals.
  3. Attribution Requirement – Any reproduction or distribution of conference materials must include proper attribution to the authors and the APSKI International Conference.
  4. Non-Commercial Use – Content published within the conference proceedings may not be used for commercial purposes without explicit permission from the author or conference organizers.
  5. Modification & Adaptation – Any adaptation or modification of conference materials must be clearly indicated and should not misrepresent the original authors' intentions or findings.
  6. Liability Disclaimer – The APSKI International Conference is not responsible for any inaccuracies, omissions, or interpretations in published papers and cannot be held liable for any legal implications arising from the use of the content.

These terms ensure fair use, transparency, and accessibility while respecting the intellectual property of contributing authors.