Creating Sustainability : Business Model Innovation for Lamongan Batik Industry

Authors

  • Septy Bian Sastro Universitas Muhammadiyah Lamongan
  • Melita Maharani Putri Universitas Muhammadiyah Lamongan
  • Okty Trisya Rahmadani Universitas Muhammadiyah Lamongan
  • Noer Rafikah Zulyanti Universitas Muhammadiyah Lamongan

Keywords:

Batik, Batik Wongso Adi, Business Model

Abstract

This study aims to analyze the business model strategy at Batik Wongso Adi, a micro, small and medium enterprise (MSME) that focuses on producing batik typical of Lamongan, East Java. The research method used in this study is a qualitative approach. Data collection was conducted through in-depth interviews with business owners as key informants and direct observation at the production site. Documentation studies are also needed to support the research. analysis was conducted using Business Model Canvas innovation to create business sustainability. The results showed that to create business sustainability, innovation in the business model was carried out, including increasing the product value proposition, focusing more on key activities such as foreign market expansion, and stimulating customer behavior to advocate for products to make the business more. Batik Wongso Adi strength branding through participation in exhibitions while increasing sales and developing custom motif designs according to customer wishes.

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Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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