Analysis of The Role of Digital Media Based on E-Commerce in Improving Performance Management Skills of MSMES In Garut

Authors

  • Alni Dahlena Universitas Pendidikan Indonesia
  • Galih Abdul Fatah Maulani Universitas Garut
  • Intan Permana Universitas Garut
  • Rahyuniati Setiawan Universitas Garut

Keywords:

E-Commerce, Digital Media, Management Skill MSMES

Abstract

The primary challenge faced by MSMEs (Micro, Small, and Medium Enterprises) in Garut is their limited understanding and ability to effectively utilize e-commerce platforms. Innovations in the adoption of financial applications and digital commerce tools have the potential to enhance the financial literacy of MSME operators. This study employs a descriptive-analytical research method. The descriptive component involves the collection of quantitative data through structured questionnaires administered to a sample of 30 MSMEs in Garut. Statistical analysis is conducted using the ministep rasch model software (version 56) to process and interpret the survey data. Descriptive statistics are used to summarize respondent demographics and their perspectives on digital media usage and performance management. The findings reveal that based on item measures, the average score obtained was 9.9 with a standard deviation of 4.0. The correlation coefficient between variables was 0.43, indicating a moderate relationship. The analysis of the relevance between respondents’ answers and the questionnaire items measured on a scale from 0 to 2 suggests that digital media-based e-commerce plays a significant role in improving the performance management skills of MSMEs in Garut. Consequently, performance management capabilities among MSME actors are positively influenced by the strategic and optimal use of e-commerce platforms.

Published

2025-07-13

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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