Analysis The Role of E-Commerce in Improving MSME Management Skills in Garut

Authors

  • Alni Dahlena Universitas Pendidikan Indonesia
  • Galih Abdul Fatah Maulani Universitas Garut
  • Intan Permana Universitas Garut
  • Rahyuniati Setiawan Universitas Garut

Keywords:

E-Commerce, Digital Media, Management Skill MSMES

Abstract

The main problem faced by MSMEs in Garut is limited understanding and skills in utilizing e-commerce. Innovation in the use of financial applications and e-commerce platforms can strengthen the financial literacy of MSMEs. The research method used is descriptive and analytical . The descriptive element will involve quantitative data collection, where a structured questionnaire will be administered. to a sample of 30 MSMEs in Garut . Statistical analysis will be conducted using software such as Ministep Rasch Model version 56 to analyze data from the questionnaire . Descriptive statistics will be used to summarize the demographics of respondents and their responses regarding digital media usage and perceptions of performance . The results of this research analysis interpret that from test item measures with average score of 9.9 with standard deviation 4.0, next Korea between variables produced with value 0.43, in analyze relevance between answer respondents with questionnaire that was measured with level relevant his by 0-2, things the interpreted that e-commerce digital media plays a role in increase skills management performance of MSMEs in Garut . By Because that , skills management for MSME actors are increasing influenced with optimal strategy used through a digital media- based e-commerce platform .

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Published

2025-07-13

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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