Bridging Ideas and Implementation: The Role of Prototyping in Sustainable Business Innovation

Authors

  • Ridha Taurisma Lajaria Univesitas Sulawesi Tenggara
  • Imran Universitas Sulawesi Tenggara
  • Hendriadi Univesitas Sulawesi Tenggara

Keywords:

idea, impact, innovation

Abstract

This study investigates the gap between innovative ideas and their practical application in driving effective and impactful sustainable business practices. The purpose of this research is to identify how innovation can be optimized to achieve effective and impactful sustainable business practices. The research employs a qualitative descriptive approach, using primary data obtained from interviews, observations, and documentation from key informants involved in implementing sustainability-driven innovations. The results indicate that while innovative ideas exist, the biggest challenge lies in their application due to high costs and limited resources. The study suggests that using prototyping and small-scale pilots could help bridge this gap, facilitating the transition to more sustainable business models.

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Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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