Business Development Strategy for Graphic Design Services: A Case Study of Giyuu Creative Studio Using the Business Model Canvas and SWOT Matrix Framework

Authors

  • Rafi Oktaviandira Rahman University of Widya Mataram
  • Antonius Satria Hadi University of Widya Mataram
  • Niken Permata Sari University of Widya Mataram
  • Bahri Bahri University of Widya Mataram

Keywords:

Business Model Canvas, SWOT Analysis, Graphic Design Services, MSMEs, Creative Industry, Business Strategy

Abstract

This study aims to formulate a business development strategy for Giyuu Creative Studio, a graphic design service agency targeting micro, small, and medium enterprises (MSMEs) within Indonesia’s rapidly expanding digital ecosystem. Employing a qualitative approach, the research utilises the Business Model Canvas (BMC) and SWOT matrix frameworks to analyse and design a viable business model. Data were collected through in-depth interviews with clients and comparative analyses with reference agencies which known for their inclusive MSME approaches and integrated digital services, respectively. The findings indicate that Giyuu’s strategic positioning lies in providing aesthetic, educational, and collaborative design services at affordable prices, supported by intellectual property certification and digital marketing to build client trust. The SWOT analysis reveals strengths in competitive pricing and consultative approaches, weaknesses in limited internal team capacity and lack of distinctive visual style, opportunities in MSME digitalisation and service diversification, and threats from major competitors and AI technology. Financial analysis confirms the feasibility of the business, with a Return on Investment (ROI) of 143.38%, positive Net Present Value (NPV) of IDR 1,951,318 per year, and a Payback Period of six months. These findings underscore the potential of Giyuu Creative Studio to grow as a leading creative agency by leveraging adaptive strategies, collaborative innovation, and educational value to sustain competitiveness in the dynamic creative industry landscape.

Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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