An Investigation of Individual and Social Perceptions among People Members and Non-Members of a Specific Entrepreneurial Ethnic Group toward Entrepreneurship

Authors

  • Hafiz Rahman Universitas Andalas
  • Fitria Khairina Universitas Andalas

Keywords:

Individual-social perception, sub-culture, ethnic group, Entrepreneurship

Abstract

This study investigates perceptions among members and non-members of a certain ethnic group, which are argued to influence perceptual overview toward entrepreneurship. The unit analysis is members and non-members of an entrepreneurial ethnic group i.e. Minangkabau ethnic in Indonesia, and was undertaken with 136 respondents. Data was collected through structured direct and online questionnaires, and analyzed quantitatively by using causal analysis approach. Structural Equation Modelling-Partial Least Square (SEM-PLS) was used as the tool to support the analysis.  The study finds that individual/self-perception and social perception from members of an ethnic group have significantly determined the creation of positive perceptual view toward entrepreneurship. Meanwhile, perception of non members of an entrepreneurial ethnic has contributed to their positive perceptual view regarding other sub-culture/ethnic group, which undertakes entrepreneurship as a part of its culture. Both positive perceptions given by members and non-members of entrepreneurial ethnic have boosted intention for entrepreneurship which could also further lead to the acceptance of entrepreneurship as a specific culture embraced by an entrepreneurial ethnic. Findings of this study indicate value and originality as it can trace and explain how does the perception possessed by members and non-members of an entrepreneurial ethnic group may contribute to entrepreneurship. Results and findings of the study can be used to set-up possible alternatives in improving awareness regarding entrepreneurship among people in and outside of entrepreneurial ethnic

Published

2025-07-12

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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