Exploring the Adoption of Generative Artificial Intelligence in a Livestock MSME: A Case Study of BBS Farm Bekasi

Authors

  • Kesha Meiva Mandala Pelita Bangsa University
  • Muhammad Wildan Al Khautsar Pelita Bangsa University
  • Feri Gunawan Pelita Bangsa University
  • Adibah Yahya Pelita Bangsa University

Keywords:

Generative Artificial Intelligence, Digital Transformation, Case Study

Abstract

The rapid development of Generative Artificial Intelligence (GenAI) has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to improve business efficiency and competitiveness. However, studies on GenAI adoption in Indonesia's livestock MSMEs remain limited. This study aims to explore the adoption of Generative AI in BBS Farm Bekasi, focusing on its use in marketing, financial administration, and business management. A qualitative case study approach was employed using semi-structured interviews, observations, and document analysis. The findings indicate that Google Gemini supports promotional brochure development, while AI-assisted financial reporting and spreadsheet-based administration improve operational efficiency and digital capability. Nevertheless, challenges such as limited digital literacy and the need to verify AI-generated outputs remain. This study provides practical insights into how affordable Generative AI tools can support digital transformation and business development in livestock MSMEs.

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Published

2026-08-11

Issue

APSKI ICE Vol 04, Ed 01 (2026)

Section

Articles

License

Copyright (c) 2026 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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