The Role of Digital Technology in Sociopreneurship Development for the students at Pandanaran University

Authors

  • Sinta Petri Lestari Universitas Pandanaran
  • Noor Faiza Firda U.J Universitas Pandanaran
  • Rachmania Maretta A.P Universitas Pandanaran
  • Uzlifatul Jannah Universitas Pandanaran

Keywords:

Digital Entrepreneurship, entrepreneur

Abstract

This study aims to analyze the role of digital technology in the development of sociopreneurship in Pandanaran University students. Rapid digital transformation has opened up new opportunities for students to develop innovative, effective and impactful social enterprises. Through a descriptive qualitative approach, data was collected from interviews, observations, and documentation studies of students who are active in sociopreneurship activities. The results showed that digital technology made a significant contribution in various aspects, such as expanding market access, operational efficiency, capacity building through digital literacy, and ease of collaboration and networking. However, there are several challenges faced, including the digital literacy gap, limited infrastructure, and lack of assistance in utilizing technology. Nevertheless, most students were able to adapt and develop innovative strategies to optimize the use of digital technology in their social enterprises. This study recommends the need to improve digital literacy, strengthen the technology-based social entrepreneurship ecosystem, as well as continuous support from universities. The findings are expected to be a reference for the development of sociopreneurship programs on campus and strengthen the role of students as agents of social change in the digital era.

Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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