Analysis of Factors Encouraging the Interest of Pandanaran University Students to Become Sociopreneurs in the Digital Era

Authors

  • Ghania Shafiqa Universitas Pandanaran
  • Sinta Petri Lestari Universitas Pandanaran
  • Varisa Munatasya Universitas Pandanaran
  • Dini Fitria Rahmadani Universitas Pandanaran
  • Salwa Sahrotul Wahidah Universitas Pandanaran

Keywords:

entrepreneurial education, Digital Entrepreneurship, Entrepreneurial Motivation

Abstract

This study aims to analyze the factors that encourage the interest of Pandanaran University students to become sociopreneurs in the digital era. The research method used is descriptive quantitative with a survey approach through a questionnaire distributed online to 200 active students of Pandanaran University selected by purposive sampling technique. The data were analyzed using descriptive statistics and multiple linear regression through SPSS software. The results showed that internal motivation, attitudes towards sociopreneurship, and environmental support have a significant influence on students' interest in becoming sociopreneurs. Among these variables, internal motivation is the dominant factor with the highest average score of 4.3 on a 5-point Likert scale. The variables of skills, knowledge, university policies, and the social entrepreneurship ecosystem did not show a statistically significant influence although they remain practically relevant. This study concludes that to increase students' interest in becoming sociopreneurs, it is important for universities and related stakeholders to strengthen students' internal motivation, create positive attitudes, and provide a conducive supportive environment in the digital era.

Published

2025-07-14

Issue

APSKI ICE Vol 03, Ed 01 (2025)

Section

Articles

License

Copyright (c) 2025 APSKI International Conference on Association of Indonesian Entrepreneurship Study Programs

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